Associate Marketing Analyst
$54,300–$95,100 year
Hybrid · Minneapolis, Minnesota, United States
Job Summary
Associate Marketing Analyst - E-Commerce to drive qualitative analysis for Graco’s Ecommerce and Digital CX platforms. You will ingest and analyze data from sources such as web traffic, paid media, surveys, ratings and reviews, and chat information to deliver concise, sharable insights to internal stakeholders. Responsibilities include compiling and reporting on web traffic, e-commerce metrics, product information, and sales; developing standardized dashboards and data visualizations; supporting ad-hoc analyses to understand marketing impact and trends; and collaborating with cross-functional teams (marketing, web design, communications, product information, and digital marketing) to define data needs and improve customer experience. Proficiency with tools such as Adobe Analytics, Qualtrics, GA4, SQL, Python, R, Snowflake, Excel, and Microsoft 365 is expected, along with strong communication skills to present data-driven insights to non-technical audiences.
Required Qualifications
- Bachelor’s degree in data analytics, business, communications, marketing, related field, or equivalent experience
- Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital marketing analytics role
- Advanced Excel and Microsoft 365 skills
- Strong analytical and quantitative problem-solving ability
- Excellent communication skills, with the ability to present data-driven insights to non-technical audiences
- A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence
- Accelerators Global industrial manufacturing experience and knowledge
- Use of AI models to enhance reporting
- Experience in Adobe Analytics/Adobe Experience Platform
- Working knowledge of business analytics and data science methods
- Data management and analytics tools like SQL, R, Python, and Snowflake
Additional Requirements
- Applicants must be legally authorized to work in the United States
- This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT)
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