Associate Manager, Toy Marketing, Barbie
$110,000–$125,000 year
On-site · El Segundo, California, United States
Job Summary
Collaborate with the Toy Marketing Manager to manage toy portfolio strategy, pricing, and product development; develop toy strategy by segment; manage pricing architecture and competitive positioning; build 3–5 year product roadmaps; own toy business performance including revenue, margin, and SKU productivity; partner with Design/R&D to move toys from concept to shelf; coordinate with regional teams to align global strategies; influence packaging, messaging, and feature storytelling; require 5+ years in brand marketing or related fields with MBA preferred; strong quantitative and cross-functional collaboration capabilities.
Required Qualifications
- 5+ years experience in brand marketing, franchise management/marketing, content marketing, or purpose-driven strategy/marketing
- experience in project management and managing complex product development timelines
- experience partnering with design and manufacturing
- background in CPG or toy companies with exposure to retail buyer dynamics
- strong quantitative/financial skills (forecasting, SKU productivity analysis)
- ability to define toy segments, pricing ladders, and innovation cycles
- ability to collaborate with design/R&D, engineering, and manufacturing teams
- retail/channel knowledge for mass, specialty, and e-commerce distribution strategies
- P&L understanding at brand or category level
- strong storytelling and presentation skills
- proficiency with PowerPoint, Outlook, Word, and Excel
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