Associate Manager, Toy Marketing, Barbie
$11,000–$125,000 year
On-siteEl Segundo, California, United States
Job Summary
Manage toy portfolio strategy, pricing, and product development pipelines by segment, including core, premium, and collector lines. Develop 3–5 year roadmaps balancing innovation and refresh cycles while owning consumer insights on play patterns and usage. Collaborate with Design/R&D to execute concepts from concept to shelf and coordinate with regional teams to gain buy-in for global strategies. Own toy business performance metrics, including revenue, margin, and SKU productivity, while providing input on packaging and feature storytelling. Partner with leadership to define pricing ladders and distribution strategies across mass, specialty, and e-commerce channels.
Required Qualifications
- 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
- Project management: Managing complex product development timelines
- Roles in category management, product marketing, or product development
- Experience partnering with design and manufacturing
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
- Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
- Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles
- Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
- Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L
- Financial acumen: Experience with P&L at the brand or category level
- Communication skills: Excellent at storytelling, presentations, and influencing senior leadership
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
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