Associate Manager, Social Media Community (Hybrid Role - New York)
$85,000–$95,000 year
Hybrid · New York City, New York, United States
Job Summary
The Social Media & Community Associate Manager will execute OLAPLEXs social media strategy and engage with a highly active community of hair professionals and followers. Responsibilities include managing day-to-day interactions across Instagram, TikTok, YouTube, and emerging platforms; leading content calendar and strategy to align with product launches and brand initiatives; delivering engaging, educational responses as the voice of the brand; identifying audiences and channels to maximize reach; collaborating with Creative Services, Influencer, Pro, PR, Marketing, and Digital teams; sharing product education, correcting misinformation, and surfacing opportunities to elevate professional knowledge; triaging inquiries to address issues with an authoritative perspective; and developing FAQs and proactive prompts that reinforce OLAPLEXs science-backed, pro-first positioning. The role requires strong organizational skills, a data-informed approach to engagement, and the ability to translate insights into actionable improvements. A Bachelors degree and 4-5 years of relevant experience in social media or professional community building within beauty is preferred, with a emphasis on credible, clear brand voice and cross-functional collaboration.
Required Qualifications
- Bachelors degree in Marketing, Communications, or a related field preferred
- 4-5 years of experience in social media marketing, community management, or professional community building, ideally within the beauty, hair, or stylist industry
- Proven ability to communicate in a clear, informative, and authoritative brand voice
- Strong understanding of building trust and credibility within a professional community
- Proficiency in posting and managing content across various social media platforms
- Knowledge of social media management and listening tools preferred
- Familiarity with social media KPIs and analytics tools
- Ability to stay updated on industry trends and adapt strategies accordingly
- Excellent multitasking, problem-solving, and critical thinking skills
- Strong team player with exceptional communication and relationship-building abilities
- Highly organized with meticulous attention to detail
- Self-motivated with excellent time management skills
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