Associate Manager, ShopCom - Grocery Channel

Develop and implement omnichannel shopper marketing plans tailored to specific grocery retailers in collaboration with cross-functional departments—sales, marketing, agencies, sales operations, and customers—to grow category sales. Translate brand objectives into retailer-specific programs; leverage shopper insights and retailer data to inform programming and channel strategies. Lead and manage budgets, timelines, and KPIs for campaigns; execute fully integrated programs (in-store signage, sampling, digital coupons, display, email, social media, and retail media networks); collaborate with retailers, agencies, and internal teams to ensure flawless execution and brand consistency. Build relationships with Sales and shopper marketing teams; present plans and learnings to internal and external stakeholders. Develop measurement plans with KPIs, evaluate program effectiveness with Brand Teams and retailers, and analyze results (Nielsen and post-program data) to optimize future campaigns and scale.