Associate Manager, Product Pipeline Marketing (IHOP)
$95,000–$105,000 year
On-sitePasadena, California, United States
Job Summary
Facilitate product innovation and execute market testing to deliver craveable experiences for millions of guests. Identify and brainstorm product and value opportunities based on trends, research, sales, and competitive insights. Partner with Consumer Insights, Culinary, and Product Marketing teams to brief new menu pipeline concepts and lead bi-weekly alignment meetings. Co-design and implement testing plans including concept screeners, operational shakedowns, consumer taste tests, and in-market tests. Analyze results in partnership with Business Analytics to present fact-based recommendations and business cases to department leadership. Provide timely updates on project performance and potential executional flags to managers and cross-functional stakeholders.
Required Qualifications
- Bachelor's Degree and 3-4 years of relevant experience OR MBA Degree and 1-2 years of relevant experience", "Professional experience in product development or brand management in national restaurant or consumer packaged goods (CPG) environments", "High level of accuracy with an eye for detail and basic understanding of business and performance data analysis", "Demonstrated ability to establish strong working relationships with internal/external partners", "Ability to prioritize, problem-solve...
Desired Qualifications
- Passion for food and consumer insights
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.