Associate Manager, Product Line
On-siteDurham, North Carolina, United States
Job Summary
Manage assigned product lines by maintaining trackers, assortment files, roadmaps, and launch calendars. Assist with product briefs, lifecycle activities, and commercialization support to ensure accurate, organized inputs aligned to business needs. Track performance, sales trends, margins, and inventory status to prepare reports supporting portfolio decisions and business reviews. Conduct category, consumer, and competitive research to identify gaps, enhancement opportunities, and line extension ideas. Coordinate with Product Development, Finance, and Digital Commerce teams to gather data, organize project milestones, and track launch readiness. Prepare product positioning inputs, feature-benefit matrices, claims support, and digital content materials for marketing and shared services teams.
Required Qualifications
- Bachelor's degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field
- 1 to 3+ years of experience in product management, merchandising, marketing, category management, product development, sales support, retail, digital commerce, or a related business function
- Strong interest in consumer products, product development, consumer insights, brand strategy, commercialization, and portfolio management
- Ability to gather, organize, analyze, and summarize product, market, competitive, and business information
- Strong attention to detail and ability to maintain accurate product data, trackers, timelines, and documentation
- Strong communication and collaboration skills with the ability to work across functions
- Ability to manage multiple tasks, deadlines, details, and follow-ups in a fast-paced environment
- Proficiency with Microsoft Excel, PowerPoint, Word, and collaboration tools
- Must be able to remain in a stationary position 50-75% of the time
- Ability to occasionally move boxes weighing up to 25 lbs. across office for various needs with or without accommodations
Desired Qualifications
- Experience in sporting goods, fitness, wellness, outdoor, footwear/apparel/accessories, retail, or branded consumer products
- Experience supporting product launches, assortment planning, commercialization, product data, or marketing/sales materials
- Exposure to digital commerce, product content, merchandising, or retail channel support
- Familiarity with product lifecycle management systems, product information management systems, or project management tools
- Strong analytical, organizational, and written communication skills
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