Associate Manager, LTO Product Strategy
On-siteCharlotte, North Carolina, United States
Job Summary
Develop and execute limited time offering strategies by leading ideation, concept testing, and new product development briefs across retail and delivery channels. Manage the full product lifecycle from initial insights to post-launch recaps, ensuring cost parameters and operational feasibility while supporting sales forecasting and menu planogram development. Partner with cross-functional teams including marketing, culinary, and supply chain to translate consumer trends and brand partnerships into actionable product directions. Maintain project trackers for timelines and risks, driving inbound licensing efforts by researching IP, evaluating strategic fit, and coordinating partner proposals and approvals.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 1-3 years of experience in brand management, product marketing, or innovation within QSR, CPG, or food & beverage
- Includes internship or co-op experience
- Strong organizational and project management skills with ability to manage details, timelines, follow-ups, and multiple workstreams at once
- Curious, consumer-first thinker with an interest in trends, culture, food and beverage innovation, and brand partnerships
- Strong analytical skills with ability to gather information, identify key takeaways, and translate research into clear recommendations
- Strong written and oral communication skills with the ability to create clear, concise, and compelling materials for cross-functional and external partners
- Ability to collaborate effectively with multiple departments and key stakeholders around common goals
- Detail-oriented and proactive, with a strong sense of ownership and accountability
- Comfortable working in a fast-paced environment with shifting priorities and tight timelines
- Self-motivated with an innovative, can-do spirit; always ready to learn, contribute, and help move the business forward
- Strong interpersonal skills with the ability to build relationships with internal teams and external partners
- Proficient in Microsoft PowerPoint, Excel, and Outlook
Desired Qualifications
- experience with project management tools
- syndicated data
- consumer insights platforms
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