Associate Manager, Growth Marketing
$66,300–$70,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Support planning and execution of growth marketing initiatives aligned with brand objectives across Hearst brands like Runner's World and Women's Health. Execute and optimize multi-channel campaigns, including paid media, to drive subscription, lead generation, and commerce growth. Coordinate creative development with Editorial and Creative teams, monitor performance metrics, and develop reports to uncover trends for continuous improvement. Collaborate cross-functionally with partners in Membership, Design, and Analytics while exploring AI-powered tools to enhance workflows and scale growth. This role requires a Bachelor's degree and 1+ years of experience in growth marketing, based in New York on a hybrid schedule with a base salary of $66,300–$70,000.
Required Qualifications
- 1+ years of experience in growth marketing, digital marketing, paid media, or a related field
- Basic understanding of paid media and customer acquisition across platforms such as Meta and Google
- Ability to interpret performance data and use insights to optimize marketing campaigns
- Strong written and verbal communication skills with exceptional attention to detail
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment
- Collaborative mindset with the ability to build strong cross-functional partnerships
- Curious, proactive, and eager to learn new marketing strategies, technologies, and AI-powered tools
- Bachelor's degree or equivalent practical experience in marketing, communications, business, or a related field
- This role is based in New York and follows a hybrid work schedule
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