Associate Manager, Development Marketing
$80,000–$95,000 year
HybridPasadena, California, United States
Job Summary
Execute social/digital campaigns and field marketing initiatives to generate qualified franchise development leads across the Dine Brands Portfolio. Coordinate execution across digital, email, paid media, and lead nurturing channels while managing LinkedIn and other social channels to support audience growth. Maintain franchise development websites, landing pages, and collateral, including brochures, presentations, and email communications, ensuring alignment with brand standards and SEO optimization. Collaborate with Franchise Development, Real Estate, and external agency partners to deliver projects on time, including support for trade shows, conferences, and grand opening administration. Requires a Bachelor's degree, 3-5+ years in marketing, and proficiency in Salesforce and Microsoft Office. Target salary $80k-$95k. Hybrid role based in Pasadena, California.
Required Qualifications
- Bachelor's degree in marketing, Business, or related field
- 3-5+ years of experience in marketing, digital or content marketing, multi-unit growth
- Experience supporting marketing programs tied to measurable growth and pipeline outcomes
- Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management
- Strong collaboration skills with experience working across cross-functional teams
- Familiarity with CRM platforms such as Salesforce or similar workflow tools
- Excellent project management, organizational, and communication skills
- Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
- Must be able to travel as needed to support event planning and execution
- Must be based in Pasadena, California
Desired Qualifications
- Experience supporting Field Marketing, local store marketing, grand openings, franchisee communications, or market-level campaign execution
- Restaurant, franchise, hospitality, retail, or multi-unit business experience
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