Associate Manager, Culture & Content
On-siteLos Angeles, California, United States
Job Summary
Spot emerging cultural trends and turn them into actionable opportunities for brand integration. Develop always-on and campaign plans with cross-functional partners, then own the full content lifecycle from ideation to editing across short-form video and static formats. Adapt influencer and UGC footage into platform-native content in near real time, while managing day-to-day social publishing and community conversations. Build creator rosters, coordinate campaign execution, and execute IRL activations to expand brand reach. Collaborate with brand, insights, and analytics teams to measure KPIs, identify learnings, and recommend optimizations for engagement and business outcomes.
Required Qualifications
- 3-5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines
- Strong understanding of social-first storytelling and platform-native creative
- Demonstrated, hands-on content creation skills
- Ability to independently concept, shoot, and edit content
- Proficiency with tools like CapCut, Premiere, Figma, or equivalent
- A portfolio or reel showing native social content you've personally created and edited
- Deep understanding of major and emerging platforms, distinct community dynamics per channel, and the agility to pivot strategic approaches
- Proven success building culturally relevant programs that generate conversation, engagement, and brand love
- Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures
- Excellent communication and project management skills
- Ability to balance multiple brands and competing priorities
- Strong creative instincts, editorial judgment, and ability to move quickly on opportunity
- Experience managing cross-functional teams and external partners from idea through execution and measurement
Desired Qualifications
- Passion for pop culture, digital communities, and emerging consumer trends
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