Associate Manager, Content
Hybrid · Hong Kong, Hong Kong
Job Summary
Lead the content strategy for MoneyHero Hong Kong, driving organic growth and unpaid traffic through an SEO roadmap, technical and content SEO, keyword strategy, internal linking, site architecture, schema and content refresh. Develop future-ready strategies for AIO/GEO/Generative Engine Optimization to ensure content is discoverable and trusted by AI-powered search. Identify opportunities and partnerships to meet business objectives, and drive social media and community growth across platforms like Instagram, Threads, Facebook, YouTube Shorts and LinkedIn. Ensure on-brand editorial quality, SEO+content best practices, and cross-functional collaboration with Business Development. Requires a Bachelor’s degree in Marketing, Journalism, Public Relations or related field and 5+ years of multichannel content experience, plus strong English and Cantonese language skills.
Required Qualifications
- Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field
- 5+ years of experience delivering multichannel content creation for different target demographics
- experience in driving traffic to the MoneyHero website via different tactics
- Outstanding command of the English and Cantonese language
- Proven experience developing content or social strategies that drive measurable traffic, leads, conversions, community growth or commercial outcomes
- Strong understanding of SEO principles, including keyword research, search intent mapping, content architecture, internal linking, technical SEO basics, schema, content refresh and competitor analysis
- Knowledge of AIO, GEO, AEO, AI search visibility, structured content and answer-led content strategy
- Experience growing social media channels or online communities with measurable follower, engagement or referral traffic impact
- Be patient, empathetic, and customer-obsessed
- A relentless sense of responsibility and ownership in problem-solving
- The ability to adapt quickly to the fast-paced start-up environment
- Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
- Project management skills to manage large teams and competing priorities
- Keen interest in the world of personal finance
- Experience in financial services, fintech, comparison platforms, insurance, lending, credit cards, investment platforms or affiliate marketing (nice-to-have)
- Experience working with creators, KOLs, community partners or financial influencers (nice-to-have)
- Experience working with Product and Growth teams to improve content-to-conversion journeys (nice-to-have)
- Experience with Ahrefs, SEMrush, Screaming Frog, Looker Studio, social scheduling tools, social listening tools or AI-assisted content workflows (nice-to-have)
- Experience managing advertorials, partner content or commercially sponsored content (nice-to-have)
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