Associate Manager, Consumer Insights
$80,000–$133,000 year
On-siteWest Hills, California, United States
Job Summary
Execute qualitative and quantitative research projects to answer key innovation business questions and uncover actionable consumer insights. Support the development of learning plans grounded in clear hypotheses, synthesizing findings into compelling business recommendations. Partner with internal teams and external agencies to conduct consumer co-creation, ethnographies, focus groups, and concept testing. Collaborate with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide consumer input throughout the innovation process from opportunity identification through concept refinement. Leverage primary research, syndicated data, social listening, and trends to identify emerging consumer needs and innovation opportunities. Synthesize insights into clear stories that influence innovation decisions and support the evaluation of product concepts, positioning, claims, and packaging.
Required Qualifications
- Bachelor's degree
- 3+ years of experience in Consumer Insights, Market Research, Shopper Insights, Consumer Strategy, or related field (or 5+ years without an advanced degree)
- Experience supporting innovation-related consumer research projects
- Experience with qualitative and quantitative research methodologies, including research design, execution, analysis, and synthesis (e.g. Qualtrics, MyTake, etc.)
- Experience working with research suppliers and external agencies (e.g. Nielsen IQ)
- Strong analytical skills and familiarity with syndicated data sources (Circana, Nielsen, IRI, etc.)
- Proficiency in PowerPoint and Excel, with strong written and verbal communication skills
Desired Qualifications
- Master's degree in Marketing, Market Research, Business, Psychology, or related field
- Experience in a CPG company
- Experience within Health & Wellness or at a consumer research agency
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