Associate Manager, Brand Marketing - HOPWTR
$96,700–$148,100 year
On-siteChicago, Illinois, United States
Job Summary
Develop and execute short- and long-term marketing objectives to drive volume, profit, and share growth for the HOPWTR portfolio. Manage day-to-day brand budgets and forecasts monthly while leading cross-functional teams across R&D, packaging, and regulatory functions to optimize new product launches. Collaborate with media planning, retail, and experiential teams to develop national and local advertising campaigns, promotions, and event programming. Utilize consumer and competitor insights to validate concepts and ensure brand health aligns with strategic goals. Own real scope to make fast decisions, orchestrate external agencies, and shape a distinctive brand at a pivotal growth stage.
Required Qualifications
- Bachelor's degree in relevant field (Marketing, Business, Management, etc.)
- 3-5 years of progressive experience in the CPG industry
- Exceptional organization and project management skills
- Strong writing, presentation and verbal communication skills
- Strong commercial and financial acumen
- Demonstrated skill in leading strong cross-functional teams
- Experience managing agency partners
- Must be able to sit and/or stand for long periods of time and work on a computer for extended periods
- Lifting may be required
Desired Qualifications
- MBA
- 1-2 years of brand management experience
- Bilingual (Spanish)
- Experience working with 3rd party data sources (IRI, Nielsen)
- Consumer packaged goods related experience a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.