Associate Manager, AIDM Analytics

Collaborate with cross-functional partners and tech vendors to improve applied analytics, strategy, and learnings for digital teams. Drive technology implementation, data QA, and regression testing across platforms while enabling these tools for CRM, Ecommerce, and Loyalty groups. Own AI-driven marketing intelligence by analyzing customer behavior changes and recommending strategies, alongside exploring expanding use-cases with internal teams and external vendors. Enhance existing analytics processes by introducing new tools, methodologies, and best practices, while overseeing comprehensive data QA audits to maintain high data accuracy.