Associate, Go-to-Market Strategy – Product Marketing & Sales Enablement
On-site · New York City, New York, United States
Job Summary
Associate, Go-to-Market Strategy – Product Marketing & Sales Enablement collaborates with product, sales, and marketing to develop and execute GTM strategies for Embedded Finance products, identify high-potential client segments, build business cases, influence product roadmaps, analyze market trends and competitive strategies, craft messaging and positioning for feature launches, deliver executive-level presentations, and promote a culture of learning and ownership while driving commercial outcomes.
Required Qualifications
- 2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy
- Past experience at a FinTech / SaaS / Technology company
- Ability to communicate data-driven insights effectively to both technical and non-technical stakeholders
- Strong organizational skills with attention to detail
- Thrives in a fast-paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities
- Proficient in Microsoft Word, Excel, and PowerPoint
Desired Qualifications
- 2+ years of experience or equivalent expertise in Product Marketing and/or GTM Strategy
- Past experience at a FinTech / SaaS / Technology company
- Ability to communicate data-driven insights effectively to both technical and non-technical stakeholders
- Strong organizational skills with attention to detail
- Thrives in a fast-paced environment; adapts quickly, works collaboratively, takes initiative, and manages multiple priorities
- Proficient in Microsoft Word, Excel, and PowerPoint
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