Associate eMarketing Manager - Pottery Barn Kids & Teen
$70,000–$80,000 year
On-siteSan Francisco, California, United States
Job Summary
Own the strategic planning, calendar development, QA, and execution of email campaigns across Pottery Barn Kids and Teen, ensuring alignment with merchandising strategies and brand storytelling. Partner cross-functionally with Creative, Ecommerce, Retail, Inventory, and Merchandising teams to develop content that drives engagement and revenue. Serve as the day-to-day marketing lead for assigned initiatives, managing timelines and facilitating communication for seasonal planning, Display, Extensions, and Retargeting campaigns. Build and evolve the Movable Ink content library while analyzing performance data to optimize customer engagement. Assist in developing A/B testing strategies and present recommendations to leadership. Drive continuous improvements to workflows and operational efficiencies.
Required Qualifications
- BS/BA required
- 3–5 years of experience in email marketing, CRM/lifecycle marketing, ecommerce, or digital marketing, preferably within retail
- Demonstrated experience owning email marketing calendars and executing promotional and seasonal campaigns from strategy through launch
- Strong understanding of customer lifecycle, promotional, and merchandising-driven marketing, with experience collaborating across Creative, Ecommerce, Merchandising, Retail, Inventory, and Marketing teams
- Highly organized and analytical, with exceptional project management skills and the ability to manage multiple priorities while translating campaign performance into actionable recommendations
- Excellent written, verbal, and presentation skills, with the ability to confidently communicate to both small working teams and larger cross-functional audiences
- Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook
Desired Qualifications
- Experience with Movable Ink and Airtable is highly preferred
- Above all, you're collaborative, curious, proactive, and excited to continuously improve how brands connect with customers
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