Associate Director, Tagging & Content Measurement Lead

Define, implement, and scale enterprise tagging, taxonomy, and content measurement capabilities across Commercial and Medical omnichannel ecosystems. Serve as the technical authority on how content and campaigns are structured, tagged, and connected across platforms to ensure data quality, interoperability, and measurable outcomes. Establish and govern taxonomy frameworks, metadata standards, UTM structures, and system-integrated workflows that enable consistent tagging of content and tactics across brands, regions, and channels. Partner with Enterprise Content Systems, Data & Analytics, Commercial, Medical, and agency teams to ensure compliance, structure, and measurability across the full content lifecycle. Lead the connection of content metadata in Veeva (PromoMats/Vault Medical) with campaign data in downstream analytics platforms (e.g., GA4, data warehouse) to enable standardized tracking, automated validation, and end-to-end measurement. Drive scalability through system-driven validation, enablement of Claravine templates, and governance forums for taxonomy evolution. Develop and scale operational processes for tagging across internal teams and external agencies, and maintain documentation and enablement resources for global adoption. Ensure governance for taxonomy ownership, updates, lifecycle management, and compliance with regulatory, medical, and data privacy requirements. Travel: Minimal to moderate travel (5–15%). BeOne Global Competencies and Values guide collaboration, innovation, and excellence in delivering measurable impact across a regulated oncology ecosystem. Salary Range: $143,700 - $193,700 annually with bonus and equity opportunities and comprehensive benefits.