Associate Director, Strategy

Build and implement effective marketing strategies leading all day-to-day aspects of media planning across multiple campaigns. Develop planning objectives that align with and elevate the client's marketing and business goals. Act as the cross-team leader collaborating with Investment, Content, Strategy, and Programmatic teams to integrate all aspects of the media ecosystem. Establish and grow client relationships by demonstrating an understanding of industry and client business issues. Work with internal investment teams to gauge media performance and KPIs to determine the extent to which original objectives and strategies were met. Supervise, train, and develop skills of Associates, Planners, and Supervisors by managing workload, delegating responsibilities, and checking work for accuracy. Provide job performance feedback to subordinates to manage career trajectory and make recommendations to management. Participate in the recruitment and selection of junior staff and mentor direct reports to ensure proper education for advancement. Lead by example in all levels of the planning and activation process while effectively communicating across all levels. Zenith, a Publicis Groupe media agency with 95 global markets, specializes in strategic planning, investment, and measurement for high-profile brands.