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Publicis GroupePosted 1 month ago
EXPIRED

Associate Director, Social Creative

$106,780–$106,780 year

On-siteNew York City, New York, United States or Nashville, Tennessee, United States

Full TimeSenior LevelEnterprise

Job Summary

Lead a team of content creators while conceptually executing lo-fi, social-first content with a focus on TikTok and emerging platforms. Collaborate with strategists and clients to ensure brand alignment, and provide hands-on support in shooting, editing, and writing post-copy. Monitor internet trends to lead weekly culture briefings and identify viral opportunities, occasionally supporting new business pitches. Mentor junior staff to foster growth within the Nashville-based agency.

Required Qualifications

  • Must be based out of the Nashville, TN area and be willing to commute to our client's local office
  • 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency
  • Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms
  • Proficiency in video editing software, including in-app editing tools and Premiere
  • You MUST be based out of the Nashville, TN area and be willing to commute to our client's local office
  • You're passionate about internet culture, memes, trends, and online subcultures
  • You stay ahead of the curve with the latest in social media, always ready to share new trends, effects, and ideas
  • You're a creative storyteller with a strong understanding of video production and social media platforms
  • Hands-on, 'get-it-done' mentality, but you also thrive in mentoring and guiding a team
  • You enjoy translating big ideas into impactful social content and adapting to new trends as they emerge
  • You're comfortable filming without a set and have the ability to creatively problem solve 'to get the shot'
  • You're experienced in balancing creativity with strategic goals and can ensure content is both trend-driven and brand-aligned
  • You understand and can creatively tap into Gen Z culture

Desired Qualifications

  • Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator
  • Experience managing multiple projects simultaneously in a fast-paced environment
  • A proven track record of creating content that resonates with audiences and reflects brand identities
  • Strong leadership skills with a passion for nurturing talent and fostering a positive team culture
  • A collaborative work ethic with the ability to provide strategic and creative input on all projects
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

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