Associate Director, Retention | Talent Pool

Job Summary

Required Qualifications

• •7+ years of work experience in digital marketing
• •Experience working in Klaviyo (or a similar ESP's) including list segmentation, lifecycle drip automations, and triggered events
• •Knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane AI etc
• •Experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo
• •Experience developing and executing customer loyalty programs that enhance LTV
• •At least one direct report before OR exceptional leadership skills working with cross-functional teams
• •Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• •Ability to work in a fast paced environment and project manage multiple tasks at once for yourself, your team and your clients
• •Ability to make data driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue
• •Ability to dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing
• •Ability to serve as the senior point of contact for select clients, working to develop best-in-class retention strategies
• •Ability to conduct weekly 1:1s with direct reports and manage their workload and capacity
• •Ability to develop strategic campaign calendars and prioritize projects and initiatives designed to scale clients' email and SMS programs
• •Ability to provide support and guidance to help Retention Specialists analyze data, develop winning retention strategies and create reports for clients
• •Ability to project manage and delegate client tasks to your team, consisting of both specialists and designers
• •Ability to review all client briefs and designs for approval before they are sent to the client
• •Ability to coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth
• •Ability to develop strategic KPI's for clients and work with the retention team to create insights and actionable recommendations
• •Ability to execute on automation/flow logic set-up, pop-up builds, and app integrations
• •Passion for e-commerce and digital marketing
• •Immersion in the world of direct-to-consumer growth marketing
• •Passion for developing creative customer journeys that drive loyalty and lifetime value
• •Passion for building teams, training them on best practices, and helping them grow into experts
• •Immersion in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients

Desired Qualifications

• •Experience working in Klaviyo (or a similar ESP's) including list segmentation, lifecycle drip automations, and triggered events
• •Knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane AI etc
• •Experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo
• •Experience developing and executing customer loyalty programs that enhance LTV
• •At least one direct report before OR exceptional leadership skills working with cross-functional teams
• •Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• •Ability to work in a fast paced environment and project manage multiple tasks at once for yourself, your team and your clients
• •Ability to make data driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue
• •Ability to dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing
• •Ability to serve as the senior point of contact for select clients, working to develop best-in-class retention strategies
• •Ability to conduct weekly 1:1s with direct reports and manage their workload and capacity
• •Ability to develop strategic campaign calendars and prioritize projects and initiatives designed to scale clients' email and SMS programs
• •Ability to provide support and guidance to help Retention Specialists analyze data, develop winning retention strategies and create reports for clients
• •Ability to project manage and delegate client tasks to your team, consisting of both specialists and designers
• •Ability to review all client briefs and designs for approval before they are sent to the client
• •Ability to coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth
• •Ability to develop strategic KPI's for clients and work with the retention team to create insights and actionable recommendations
• •Ability to execute on automation/flow logic set-up, pop-up builds, and app integrations
• •Passion for e-commerce and digital marketing
• •Immersion in the world of direct-to-consumer growth marketing
• •Passion for developing creative customer journeys that drive loyalty and lifetime value
• •Passion for building teams, training them on best practices, and helping them grow into experts
• •Immersion in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients