Associate Director, Retention & Loyalty
$170,000–$188,000 year
HybridMarina del Rey, California, United States
Job Summary
Own the retention strategy for Dr. Squatch's DTC business by defining how subscription, loyalty, and lifecycle marketing integrate to maximize customer retention and LTV. Lead the revamp of subscription and loyalty programs while overseeing lifecycle marketing across email, SMS, and direct mail. Own the retention P&L by setting annual targets, tracking performance, and reporting to finance and executive leadership. Serve as a strategic thought partner to the Chief Digital Officer and manage a team of five. Manage key vendor relationships across retention and lifecycle platforms. This full-time, hybrid role is based in Marina Del Rey, CA, with a base compensation range of $170,000 to $188,000.
Required Qualifications
- 8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech
- Prior retention or subscription experience
- Proven people manager who develops strong teams and drives results through others
- Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes
- Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work
- Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript
Desired Qualifications
- Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus
- Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences
- Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript
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