Associate Director, Patient Marketing Strategy - Neuromuscular Disease
$152,600–$283,400 year
On-siteCambridge, Massachusetts, United States or East Hanover, New Jersey, United States
Job Summary
Develop and execute an integrated patient and caregiver marketing strategy for facioscapulohumeral muscular dystrophy (FSHD), translating insights into educational programs, branded campaigns, and digital experiences. Lead patient journey mapping, segmentation, and behavioral strategy to identify barriers to diagnosis, genetic confirmation, and treatment readiness, then define action plans and measurable interventions. Partner with advocacy organizations, patient communities, and cross-functional teams to build trusted engagement that supports launch readiness and ongoing patient activation. Collaborate with stakeholders to define priorities, budget needs, and KPIs while managing up to 20% travel and reporting to the Director, Marketing Strategy.
Required Qualifications
- Bachelor's degree in related field
- Minimum of 5 years of experience in commercial marketing with either rare disease, specialty, neurology, neuromuscular, genetic testing, or complex chronic condition patient marketing experience
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Experience developing patient and caregiver disease-state education, unbranded and branded patient campaigns, support programs, or community engagement strategies
- Demonstrated experience partnering with patient advocacy organizations, patient communities, caregivers, and external stakeholders in a compliant, patient-centered way
- Experience with patient journey optimization, behavioral insight generation, segmentation, digital engagement, CRM, social/community listening, or omnichannel patient activation
- Pre-launch and launch experience, including market shaping, patient activation, treatment-readiness planning, and cross-functional launch execution
- Location in East Hanover, NJ or Cambridge, MA
- Not remote
- No relocation provided
- Up to 20% travel as defined by the business (domestic and/or international)
Desired Qualifications
- Master of Science and/or MBA
- Multi-functional experience in pharmaceutical or healthcare
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