Associate Director, Paid Social
$97,375–$97,375 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Oversee flawless execution of paid social media campaigns across Meta, TikTok, Pinterest, Reddit, and Snapchat, ensuring initiatives meet performance goals and budgets. Lead development of data-driven media plans and drive team adoption of account management best practices through example and feedback. Manage up to three direct reports while providing strategic direction, mentorship, and fostering integration across departments and partner agencies. Build trust-based relationships with key clients and facilitate documentation of operational efficiencies. Analyze performance data to extract insights and recommend actionable next steps, ensuring thorough reporting. Collaborate with cross-functional teams to solve client-focused problems and identify innovative growth opportunities in new platforms and technologies.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
- 5+ years of social media experience in performance media
- 2+ years of demonstrated success in managing and leading a team of performance media specialists
- Expert understanding of channel landscape, buying platforms and new / evolving product offerings
- Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify and social platforms: Facebook, TikTok, Pinterest & Snapchat)
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Demonstrated problem solving, organization, time management and project management skills
- Ability to develop and implement comprehensive performance media strategies aligned with client goals
- High attention to detail and the ability to move at an agile pace, capable of managing multiple campaigns and projects simultaneously
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
- Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today's businesses
- Ability to move fast, be bold and thrive in a dynamic, quickly changing environment
Desired Qualifications
- client side or agency preferred
- Proven experience managing large-scale performance media campaigns; experience with social commerce campaigns a plus
- Interest in being a part of a start-up division with hands on approach to all phases of the media process
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