Associate Director, Paid Social
$95,000–$105,000 year
HybridDenver, Colorado, United States
Job Summary
Direct strategy, optimize Meta, LinkedIn, TikTok, and Pinterest campaigns, and guide account forecasting for ecommerce, retail, and B2B lead generation clients with monthly ad spend ranging from $200k to $100MM. Lead onboardings, quarterly business reviews, and renewal calls while serving as a senior sponsor to build relationships with client decision-makers. Manage a team of Account Managers, training them in advanced paid social advertising, multi-channel strategy, and analytics reporting through weekly one-on-ones and performance reviews. Drive creative iteration and coordinate with creative teams to tailor messaging based on performance data. Generate revenue growth from client renewals and motivate the team to hit quarterly growth and retention targets.
Required Qualifications
- 5+ years of paid social client management experience
- 1+ year in a supervisory role directly overseeing other digital marketing professionals
- Meta/LinkedIn experience
- 4-year college degree or equivalent work experience
- Must be able to work from the office a set number of days per week
- Must be able to work from the office a set number of days per week
Desired Qualifications
- Passion for paid social advertising
- Well versed in other digital acquisition channels
- People-focused leader
- Confident in their ability to drive improvements in account performance
- Successfully build and oversee client relationships
- Develop our awesome talent
- Pinterest/Snapchat/TikTok experience
- Passion for crunching numbers and analyzing data in core platforms like Google Analytics and Meta Business Manager
- Navigating Excel spreadsheets and Google sheets
- Communication guru when presenting digital marketing strategy to C-Suite and executive audiences
- Frequently find yourself stepping into leadership roles
- Want those around you to succeed
- Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
- 'Driven' and 'Innovative' are attributes commonly associated with you
- Directly managed paid social budgets of $100,000+ in monthly ad spend
- Exposure to paid search, display and remarketing efforts
- Comfortable optimizing toward back-end metrics from a CRM such as Salesforce
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