Associate Director, Paid Search
$90,000–$125,000 year
Hybrid · New York City, New York, United States
Job Summary
The Associate Director, Paid Search will oversee day-to-day paid search programs, translating client business objectives into campaign structures and optimization plans. Responsibilities include planning and strategy development with senior leads, end-to-end campaign management across Google Ads, Microsoft Ads, SA360, and other platforms, and driving retail/ecommerce performance through data-driven insights. The role requires leading and developing junior team members, communicating results to clients and internal stakeholders, managing budgets and pacing, ensuring QA and measurement best practices, and collaborating across investment, analytics, and commerce teams to align paid search with broader business goals.
Required Qualifications
- Relevant post-secondary education, training, or equivalent experience
- 5–7 years of relevant paid search experience, preferably with retail, ecommerce, or performance-driven accounts
- 2+ years of experience managing, mentoring, or overseeing junior team members
- Strong hands-on experience with Google Ads and Microsoft Ads
- Experience with bid management platforms such as SA360, Skai, Marin, or similar tools
- Experience managing shopping campaigns, Performance Max, AI-powered campaign formats, and product/feed-based search programs
- Strong understanding of paid search campaign management, keyword strategy, match types, bidding, budgets, QA, optimization, and measurement best practices
- Experience with analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
- Ability to analyze data and translate findings into actionable recommendations
- Experience managing budgets, pacing, forecasting, reporting, and performance readouts
- Familiarity with search retargeting, retail media, social, video, and broader digital advertising opportunities
- Experience troubleshooting conversion tracking, site tags, feeds, or platform measurement issues
- Comfort using scripts, automation, or workflow tools to improve account management efficiency
- Strong communication and presentation skills, both written and verbal
- Ability to manage multiple projects, timelines, stakeholders, and priorities in a fast-paced agency environment
- Strong management, mentorship, coaching, and team development skills
- Proactive, detail-oriented, commercially minded, and comfortable making recommendations
- Test, learn, and scale mindset
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