Associate Director, Paid Search & Feed Strategy
$97,375–$97,375 year
On-sitePlano, Texas, United States
Job Summary
Own strategy, execution, and optimization of Google Shopping, Performance Max, Microsoft Shopping, and feed-based demand gen programs while managing campaign structure, bidding, and budget allocation. Audit product attributes, resolve Merchant Center errors, and build feed segmentation frameworks to maximize visibility and revenue across Google, Microsoft, and retail media ecosystems. Partner with SEO, eCommerce, and engineering teams to implement structured data, troubleshoot data quality issues, and coordinate new product launches. Serve as the primary liaison between Paid Search, Feed Management, and client stakeholders to provide performance updates and next-step recommendations.
Required Qualifications
- 5+ years of paid search experience
- 3+ years working directly with Shopping campaigns and product feeds
- Experience with Google Ads, Microsoft Ads, Google Merchant Center, and feed management tools
- Strong understanding of product feed architecture, structured data/schema markup, eCommerce platforms, SKU-level reporting, and Performance Max
- Advanced Excel, Looker Studio, or BI reporting experience
Desired Qualifications
- Experience supporting enterprise retailers or large SKU catalogs
- Familiarity with AI shopping experiences and merchant ecosystems
- Knowledge of PLAs, PMax, Dynamic Product Ads, retail media feeds, and social commerce feeds
- Experience collaborating with engineering, development, SEO, and eCommerce teams
- Ability to simplify technical feed issues into executive-ready business implications
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