Associate Director, Paid Media
RemoteCanada
CanadaRemoteFull TimeSenior LevelMedia and TechnologySmall
Full TimeSenior LevelSmallMedia and Technology
Job Summary
Build Google paid media from scratch, establishing account architecture, campaign structures, and testing frameworks for Search, Performance Max, Demand Gen, and YouTube. Own the scale path to increase total paid budget share while maintaining discipline on customer acquisition cost and subscriber payback. Manage budget allocation, bidding strategies, and landing page iteration for dedicated conversion points. Partner cross-functionally with product, engineering, and analytics to ship creative engines, attribution setups, and measurement foundations. Experiment with adjacent paid channels and report honestly on performance data.
Required Qualifications
- 5+ years managing Google Ads at a meaningful scale
- Experience scaling an account from a small base to a real share of spend
- Proven scaling experience taking an account from small to large
- Hands-on YouTube experience scaling video
- Strong analytical instincts comfortable in GA4, spreadsheets, and BI tools
- Creative fluency to brief video and diagnose why an ad failed
- A bias to action with small team, large budget, quick learn-build-ship loops
- Experience standing up or managing campaigns on paid channels beyond Google
- Must be able to build Google from scratch including account structure, campaign architecture, naming conventions, and testing frameworks
- Must be able to own the scale path taking spend from low base to major share of total paid budget while holding CAC and subscriber payback
- Must be able to own Search, Performance Max, Demand Gen, and YouTube including budget allocation and bidding strategy
- Must be able to work with external agencies to build the YouTube creative engine including briefing, testing cadence, hook and format iteration
- Must be able to own Google landing pages including build, test, and iterate on dedicated LPs
- Must be able to build the measurement foundation including conversion tracking, Enhanced Conversions, app + web attribution, incrementality testing, and reporting
- Must be able to experiment, test, and stand up campaigns on adjacent paid channels with the same testing discipline and attribution rigour
- Must be able to partner cross-functionally with product, engineering, and analytics to ship what paid needs
- Must be able to report honestly and tactfully on performance including when something isn't working
- Must be available for remote work in Canada
- Must be able to work with a growing and mighty team committed to building a world where cooperative, civil debate is the norm
Desired Qualifications
- Genuine interest in news and media
- Hands-on experience with diverse paid social platforms with a track record of scaling a channel from 0 to 1
- Experience with CTV/OTT and linear TV buying including Netflix, Hulu, Roku, Amazon, YouTube TV
- AppsFlyer experience including MMP setup, SKAN configuration, and attribution debugging
- Firebase experience including event tracking, audience building, and app-side conversion signal
- Landing page experience working closely enough with design and engineering to ship them fast
- Apple Search Ads or app-install experience
- Familiarity with MMM or geo-lift
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