Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease
$189,000–$248,000 year
On-siteNutley, New Jersey, United States
Job Summary
Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease at Eisai leads omnichannel strategy and data-driven engagement solutions across consumers, primary care physicians, and support partners. The role involves designing integrated campaigns across owned, paid, and earned channels, leveraging CRM and web platforms to drive engagement at key moments of influence, partnering cross-functionally to ensure alignment with business objectives, translating analytics into targeted strategies, and driving optimization through testing and measurement. The position requires deep pharmaceutical experience in omnichannel marketing, strong analytical capabilities, and the ability to operate within a matrixed organization in a hybrid in-person/hardware setting based in Nutley, NJ with weekly in-office presence Tuesday–Thursday.
Required Qualifications
- Minimum of 8+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation
- Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions
- Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches
- Experience working with analytics teams and translating insights into measurable marketing impact
- Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners
- Experience across consumer, primary care, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems
- Experience with market access and/or diagnostics is a plus
- Agency management experience and direct collaboration with analytics partners strongly preferred
- Strategic mindset with a strong track record of execution excellence and results delivery
- Highly analytical, detail-oriented, and outcomes-focused, with a passion for continuous improvement
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.