Associate Director of Product Marketing, ICHRA
$147,549–$193,658 year
RemoteTexas, United States
Texas, United StatesRemoteFull Time$147,549–$193,658 yearSenior LevelHealthcareLarge
Full TimeSenior LevelLargeHealthcare
Job Summary
Execute end-to-end go-to-market activities and localized launch campaigns for Oscar's ICHRA business, translating technical plan features into messaging frameworks and sales enablement assets. Coordinate daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment. Manage execution timelines, lead product feature rollouts, and track key performance indicators to scale the commercial B2B motion footprint. Report to the Senior Director, Product Marketing in a fully remote role open to candidates residing in Dallas, TX.
Required Qualifications
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- Track record managing project timelines and creative assets under strict deadlines
- Remote position
Desired Qualifications
- Experience supporting B2B broker networks or employer benefit administration platforms
- Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
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