Associate Director of Product Marketing, ICHRA
$163,944–$215,176 year
HybridNew York, United States
Job Summary
Own the end-to-end go-to-market execution and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business. Translate insurance plan design and technical digital features into clear messaging frameworks and multi-audience sales enablement assets. Coordinate daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment. Manage execution timelines, leads product feature rollouts, and track key performance indicators to scale the commercial B2B motion footprint. This role balances 70% execution focus with 30% tactical strategy. You will report into the Senior Director, Product Marketing. The position is based in the New York office with a hybrid schedule requiring three days in-office per week.
Required Qualifications
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- Track record managing project timelines and creative assets under strict deadlines
- Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week
- Thursdays are a required in-office day for team meetings and events
Desired Qualifications
- Experience supporting B2B broker networks or employer benefit administration platforms
- Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.