Associate Director of Product Marketing, ICHRA
$147,549–$193,658 year
HybridTempe, Arizona, United States
Job Summary
Execute end-to-end go-to-market activities and localized launch campaigns for the Individual Coverage Health Reimbursement Arrangement (ICHRA) business. Translate insurance plan design and technical digital features into messaging frameworks and sales enablement assets while coordinating daily operations across Product, Sales, Creative, and Legal teams. Manage execution timelines, lead product feature rollouts, and track key performance indicators to scale the commercial B2B motion footprint. Report to the Senior Director, Product Marketing in a hybrid role based in Tempe, Arizona, with a base pay of $147,549 - $193,658.
Required Qualifications
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- Track record managing project timelines and creative assets under strict deadlines
- Work Location: This position is based in our Tempe, Arizona office, requiring a hybrid work schedule with 3 days of in-office work per week
- Thursdays are a required in-office day for team meetings and events
Desired Qualifications
- Experience supporting B2B broker networks or employer benefit administration platforms
- Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
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