Associate Director of Product Marketing, ICHRA
$147,549–$193,658 year
RemoteGeorgia, United States
Job Summary
Execute end-to-end go-to-market activities and localized launch campaigns for Oscar's ICHRA business, translating technical plan features into messaging frameworks and sales enablement assets. Coordinate daily operations across Product, Sales, Creative, and Legal teams to accelerate broker adoption and member enrollment while managing execution timelines and feature rollouts. Track key performance indicators including quote volumes and web tool adoption to optimize channel performance and troubleshoot execution blockers. Maintain brand integrity by routing all customer-facing documentation through Legal and Compliance reviews. Report to the Senior Director, Product Marketing in a fully remote role open to candidates residing in Atlanta, GA.
Required Qualifications
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- Track record managing project timelines and creative assets under strict deadlines
- Remote position
Desired Qualifications
- Experience supporting B2B broker networks or employer benefit administration platforms
- Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
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