Associate Director of Performance Marketing
$65,000–$78,069 year
HybridChicago, Illinois, United States
Job Summary
Develop and execute integrated digital marketing strategies to drive student enrollment across undergraduate and graduate programs. Manage and optimize paid advertising campaigns on Google, Meta, LinkedIn, and TikTok while overseeing SEO/SEM initiatives to improve organic traffic and conversion performance. Conduct A/B testing, analyze campaign data, and collaborate with web, editorial, and enrollment teams to enhance user experience and lead quality. Serve as the primary liaison with external vendors to ensure budget efficiency and maintain consistent institutional branding. Assist with digital marketing budget planning and forecasting, utilizing analytics tools to provide actionable insights to leadership.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Minimum of five (5) years of progressively responsible experience in digital marketing, performance marketing, or enrollment marketing
- Demonstrated experience managing and optimizing multi-channel digital advertising budgets
- Experience with marketing automation systems, CRM platforms (such as Slate), and content management systems (CMS)
- Experience analyzing campaign performance data and presenting actionable insights to leadership
- Higher education marketing experience
- Strong knowledge of paid search, SEO/SEM, paid social media, email marketing, and conversion-focused digital marketing strategies
- Proficiency with marketing analytics platforms, CRM systems, marketing automation tools, and content management systems (CMS)
- Ability to analyze campaign performance data, interpret metrics, and make strategic, data-driven recommendations
- Knowledge of lead generation, acquisition funnels, audience segmentation, and marketing attribution methodologies
- Strong project management, organizational, and budget management skills with the ability to manage multiple priorities simultaneously
- Excellent written, verbal, presentation, and cross-functional collaboration skills
- Ability to work independently in a fast-paced environment while adapting to changing priorities and emerging digital marketing trends
- Occasional evening or weekend work
Desired Qualifications
- Master's degree in Marketing, Communications, Business, or related field
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