Associate Director of Creative Media & Branding - Creative Services
On-siteGainesville, Florida, United States
Job Summary
Lead day-to-day creative leadership for Florida Athletics, translating brand strategy into consistent content across sports, platforms, and campaigns. Manage projects from concept through delivery while providing creative direction, quality control, and active contributions to design and content development. Collaborate with leaders across social media, graphic design, photography, video, marketing, communications, sponsorship, ticketing, licensing, recruiting, and NIL to ensure coordinated, purposeful, and audience-aware work aligned with the Florida Gators brand. Demonstrate sound judgment, initiative, and organization while managing multiple priorities and deadlines in a fast-paced environment. Work a non-standard schedule including nights, weekends, holidays, and overnight travel.
Required Qualifications
- Bachelor's Degree in Graphic Design, Visual Communications, Communications, Marketing, Digital Media, or a related field*
- Three years of progressively responsible experience in creative services, graphic design, content development, brand marketing, or a related field*
- Valid driver's license
- Demonstrated experience leading complex creative projects from concept through delivery and managing multiple priorities in a deadline-driven environment
- Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and working knowledge of After Effects, Premiere Pro, Acrobat, or comparable creative tools
- Working knowledge of major social media platforms, platform-specific creative practices, and emerging content trends
- work a non-standard work week that will include nights, weekends, holidays, and overnight travel
Desired Qualifications
- Portfolio of integrated creative work that demonstrates strong concept development, brand consistency, and platform-aware execution
- Experience working in an intercollegiate or professional athletic environment or a creative agency, entertainment, or high-volume brand environment
- Experience supervising, mentoring, or developing full-time staff, interns, graduate assistants, or student creatives
- Experience supporting recruiting, sponsorship, ticket sales, licensing, NIL, athlete branding, or other revenue-related initiatives
- Experience using audience insights or performance data to inform creative decisions and improve content effectiveness
- Working knowledge of photography, video production, motion design, digital asset management, and project management systems
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