Associate Director of Admissions Marketing
$70,000–$78,000 year
On-site · Orono, Maine, United States
Job Summary
Associate Director of Admissions Marketing leads strategy and execution of marketing efforts to support enrollment at the University of Maine. Responsible for developing and implementing integrated, audience-driven marketing initiatives that attract, engage, and convert prospective students. Serves as primary marketing lead for admissions, translating institutional goals into targeted campaigns, messaging, and outreach across digital and traditional channels. Coordinates across colleges and schools to align recruitment marketing efforts, working with Enrollment Management to ensure consistency and effectiveness. Typical hiring range is $70,000 to $78,000 commensurate with qualifications and experience.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 4–7 years of experience in a marketing or communications role
- Demonstrated experience developing and executing integrated marketing campaigns
- Strong writing and messaging skills across digital and print channels
- Experience with digital marketing, including paid media, email marketing, and web content
- Strong analytical skills and ability to interpret performance data
- Ability to coordinate across teams and work effectively in a decentralized organization
- Highly organized with the ability to manage multiple projects and deadlines
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.