Associate Director, Media Strategy
$120,000–$130,000 year
On-siteNew York, United States
Job Summary
Develop cross-channel media strategy and planning for a flagship food & beverage retailer, translating client briefs into insights-led media plans while coordinating buying inputs. Lead and develop a team of media strategy planners, overseeing pulsed and annual campaigns across two manager-led pods. Serve as the primary day-to-day media contact for the client, providing proactive recommendations and co-leading monthly training series. Manage assigned client relationships, collaborate with internal science and channel teams, and oversee cross-channel budget management and campaign timelines. Ensure measurement frameworks align with business objectives and coordinate with buyer scientists to map strategy with activation.
Required Qualifications
- 8+ years of client-facing media planning experience
- track record of driving results
- In-depth knowledge of the media landscape
- knowledge of consumer behavior
- knowledge of media consumption trends
- Cross-channel understanding of the media plan ecosystem
- Curious mindset
- strong critical thinking skills
- Experience in a client-facing environment
- leading relationships with a commitment to excellence
- Superb communication skills
- presentation skills
- Ability to work collaboratively in a cross-functional environment
- Desire to be a hands-on multi-tasker
- thrives in a fast-paced environment
- A data-driven approach
- leveraging insights to develop strategy
- defining measurement
- 3+ years directly managing and developing media planners
- developing direct reports
Desired Qualifications
- Previous agency experience handling retail
- food & beverage
- or consumer goods
- Knowledge and experience of Prisma
- Knowledge and experience of Lumina
- Experience using SharePoint (Excel, PowerPoint)
- Experience using Google Suite (Slides, Docs)
- Strong organizational skills
- manage timelines
- manage specs
- manage POs
- manage flowcharts
- Familiarity with retail media networks
- shopper marketing
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