Associate Director, Media Strategy, B2B
$100,000–$110,000 year
HybridChicago, Illinois, United States
Job Summary
Lead end-to-end strategy and planning for a key B2B client relationship, serving as the primary day-to-day contact for media stakeholders. Develop full-funnel media plans across social, search, programmatic, video, OOH, and direct partnerships, leveraging AI-enabled tools to accelerate research and insight generation. Manage 1–3 direct reports by establishing priorities, providing guidance, and mentoring career growth while preparing executive-level deliverables on performance, strategic perspectives, and competitive analysis. Track client scorecards to ensure alignment with performance goals and maintain executional excellence through collaboration with Activation, Investment, and Data teams.
Required Qualifications
- 7+ years of industry experience focused on media strategy, planning and client service
- B2B experience
- Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels
- Ability to craft compelling, data-driven narratives for client deliverables
- Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen)
- BA or equivalent with emphasis on marketing, advertising, or business
- This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week.
Desired Qualifications
- Eager to forge long-term client partnerships built on mutual trust and fueled by ongoing performance
- Comfortable adopting AI-enabled tools and helping the team work smarter
- Excellent written and verbal communication skills; desire to grow as a leader and mentor
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