Associate Director, Media Strategy, B2B
$100,000–$110,000 year
HybridDenver, Colorado, United States
Job Summary
Lead end-to-end strategy and planning for a key B2B client relationship, serving as the primary day-to-day point of contact for media stakeholders. Develop full-funnel media plans across social, search, programmatic, video, OOH, and direct partnerships, leveraging AI-enabled tools to accelerate research and insight generation. Manage 1–3 direct reports by establishing priorities, providing guidance, and mentoring career growth while preparing executive-level deliverables on performance, strategic perspectives, and competitive analysis. Collaborate closely with Activation, Investment, and Data & Measurement teams to ensure executional excellence and track client scorecards to hit performance goals. Maintain strong relationships with platform partners to maximize media value and stay current on evolving offerings.
Required Qualifications
- 7+ years of industry experience focused on media strategy, planning and client service
- B2B experience
- Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels
- Ability to craft compelling, data-driven narratives for client deliverables
- Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen)
- Comfortable adopting AI-enabled tools and helping the team work smarter
- Excellent written and verbal communication skills
- BA or equivalent with emphasis on marketing, advertising, or business
- Must be able to work from the office a set number of days per week
Desired Qualifications
- Eager to forge long-term client partnerships built on mutual trust and fueled by ongoing performance
- Experience managing and stewarding career growth for direct reports
- Desire to grow as a leader and mentor
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