Associate Director, Marketing, Standard of Care (SoC) - Gastroenterology

Develop and execute a comprehensive Standard of Care (SoC) roadmap to position the IBD portfolio as the treatment of choice for healthcare professionals, patients, and payers. Partner with cross-functional teams to integrate SoC principles across brand strategies, launch plans, and educational initiatives. Design commercial models and engagement frameworks to accelerate SoC adoption while collaborating with analytics teams to track performance indicators and optimize promotional investments. Lead strategic planning and market-shaping activities aligned with the company's therapeutic vision, working closely with Medical Affairs, Market Access, and Corporate Affairs to ensure alignment of narratives and evidence generation plans. Build partnerships with key opinion leaders and professional societies to strengthen visibility and thought leadership at major congresses.