Associate Director, Marketing - Ophthalmics, Princeton NJ - Hybrid
$164,500–$201,000 year
HybridSite, Ituri, Democratic Republic of the Congo
Job Summary
Lead the annual brand planning process for Cequa and execute all promotional materials, including core visual aids, website content, and disease education brochures. Develop and manage the Peer to Peer/Speaker Program Plan, oversee agency partners through creative briefs and contracts, and lead strategy for patient access platforms and digital marketing initiatives. Collaborate extensively with cross-functional partners to drive revenue and market share goals while managing assigned budgets and monitoring results. Act as the liaison between the brand and sales force, mentor junior team members, and identify actionable insights from market research to inform brand messaging.
Required Qualifications
- Bachelor's degree
- 5+ years of pharmaceutical/biotech commercial experience
- Strong interpersonal skills
- Highly adept in both written and verbal communication
- Solid understanding of core marketing principles and brand management
- Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
- Ability to prioritize and manage multiple projects
- Ability to effectively influence, collaborate, and communicate with internal and external partners
- Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including objection handling
- Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing
- Strategic thinker with strong business acumen
- Demonstrated financial, communication, and presentation skills
- Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
- Detail-oriented self-starter capable of owning initiatives from beginning to end
- High level of personal and professional integrity with strong work ethic
- Collaborative, team-work orientation
- Ability to travel 20-30%
Desired Qualifications
- Ophthalmology experience preferred but not required
- Product launch and Sales experience a plus
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