Associate Director - Marketing Monetization & Performance Analytics
On-site · Bangkok, Bangkok, Thailand
Job Summary
Oversee media and data monetization strategies to maximize revenue and profitability; evaluate and negotiate partnerships with data vendors and media partners to enhance monetization capabilities; define and track KPIs related to marketing performance, customer acquisition, retention, and ROI; lead in-depth analysis of marketing campaigns, customer segments, and user behavior to identify actionable insights and optimization opportunities; ensure data accuracy, integrity, and security within the organization’s data assets, complying with relevant regulations and best practices; drive marketing product commercialization opportunities to increase sales and ensure offerings are competitive and innovative; lead efforts to maximize revenue by identifying new customers and business opportunities.
Required Qualifications
- Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred
- Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity
- Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred
- Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization
- Exceptional leadership, team management, and communication skills
- Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness
- Familiarity with digital marketing, advertising, and data privacy regulations is a plus
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics
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