Associate Director – Marketing Campaigns
On-siteChennai, Tamil Nadu, India
Job Summary
Provide strategic leadership for fundraising campaigns, driving conceptualization and implementation of high-converting strategies across digital, face-to-face, corporate, and donor retention channels. Develop integrated creative concepts, messaging, and content for social media, videos, and donor communications while coordinating cross-functional teams to ensure consistent brand alignment. Lead the Campaigns Creative team, delivering creative direction, performance reviews, and strategic recommendations to optimize reach, response, and fundraising outcomes. Establish a repository of campaign learnings and insights to inform future planning and innovation. Coordinate with internal teams and external partners to execute seamless, impactful fundraising initiatives.
Required Qualifications
- Postgraduate qualification in Marketing, Communications, Mass Media, Business Management or a related field
- 10+ years of relevant experience in fundraising, marketing, communications, advertising or digital campaigns
- proven leadership experience
Desired Qualifications
- Prior experience in nonprofit, INGO, fundraising, or cause-marketing environments
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