Associate Director, Mainline Franchise
$148,500–$214,500 year
On-siteMorristown, New Jersey, United States
Job Summary
Lead brand strategy and cross-franchise initiatives for the Mainline portfolio, driving integrated marketing plans and P&L accountability through data-informed decisions. Serve as the primary Sanofi lead for joint venture partnerships, directing collaborative efforts and managing shared commercial objectives. Own precision marketing strategy, leveraging analytics and segmentation to maximize ROI and optimize channel deployment. Independently identify growth opportunities, activate new approaches, and manage omnichannel campaigns in partnership with agencies and vendors. Direct internal legal, regulatory, and medical review of promotional materials while overseeing the promotional budget. Lead the development of strategic roadmaps aligned to organizational priorities and the Sanofi "Play to Win" ambition.
Required Qualifications
- Bachelor's degree
- Minimum of 5 years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency
- Proven strategic thinking and analytical capabilities, with a demonstrated ability to synthesize complex information and independently develop and execute actionable strategies
- Demonstrated ability to lead and align cross-functional teams without direct authority, driving decisions and outcomes across a matrixed organization
- Strong leadership and strategic decision-making skills, with the ability to operate with autonomy and drive results in a complex, fast-moving environment
- Proven track record of leading tactical design, messaging, and omnichannel execution across multiple brands or campaigns
- 10–15% travel
- US and Puerto Rico Residents Only
- North America Applicants Only
Desired Qualifications
- Master's Degree (MBA or related field)
- 4 or more years of vaccine marketing experience
- 2 or more years in a vaccine customer-facing role
- Advanced expertise in precision marketing, segmentation, and data-driven decision-making, with a track record of delivering measurable ROI
- Proven financial management skills, including P&L ownership, budget accountability, and investment optimization
- Demonstrated experience managing creative agencies and third-party vendors, directing work to deliver on strategic and business objectives
- Proven ability to navigate legal, regulatory, and medical review processes for promotional materials
- Advanced proficiency with digital tools, analytics platforms, and marketing technology
- Demonstrated experience leading multiple brands or cross-brand strategic initiatives simultaneously
- Advanced expertise in precision marketing, customer analytics, or marketing automation platforms, with proven ability to translate insights into strategic action
- Experience leading agile ways of working and driving iterative, test-and-learn marketing approaches at scale
- Proven experience leading within joint venture or partnership environments, including cross-organizational stakeholder management
- Demonstrated track record of driving innovation and leading the development and scaling of new marketing approaches
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