Associate Director, HCP Marketing Strategy - Neuromuscular Disease
$152,600–$283,400 year
On-siteCambridge, Massachusetts, United States or East Hanover, New Jersey, United States
Job Summary
Partner with the Director, Marketing Strategy to develop and execute an integrated HCP marketing strategy grounded in insights, KOL input, and launch-readiness needs. Lead branded launch readiness initiatives, including promotional campaigns, field materials, and omnichannel activation designed to drive awareness and adoption. Develop HCP disease-state education strategies to increase understanding of FSHD, diagnostic delays, and referral pathways while managing KOL engagement and advisory boards. Drive congress strategy and execution, aligning scientific exchanges with peer-to-peer opportunities and post-congress insight capture. Translate complex clinical and genetic insights into clear HCP value narratives and behavior-change tactics. Define marketing priorities, budget needs, and measurement plans to assess treatment readiness and referral behavior. This role requires up to 20% travel and is located in East Hanover, NJ or Cambridge, MA, with no relocation provided.
Required Qualifications
- Bachelor's degree in related field
- Master of Science and/or MBA
- Minimum of 5 years of experience in commercial marketing with either rare disease, specialty, neuroscience, neurology, neuromuscular, genetic medicine, or complex chronic condition HCP marketing experience
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience developing HCP disease-state education, peer-to-peer education, speaker programs, advisory boards, KOL engagement plans, and/or congress strategies
- Demonstrated ability to translate clinical data, disease burden, genetic testing considerations, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics
- Experience with HCP segmentation, targeting, customer journey optimization, omnichannel engagement, CRM, field enablement, and measurement planning
- Pre-launch and launch experience, including market shaping, treatment-readiness planning, cross-functional launch execution, and external expert engagement in a compliant environment
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Must be located in East Hanover, NJ or Cambridge, MA
- Role will not have the ability to be located remotely
- This position will require up to 20% travel as defined by the business (domestic and/or international)
- This position will not provide relocation, and only local candidates will be considered
Desired Qualifications
- Multi-functional experience in pharmaceutical or healthcare industries
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