Associate Director, CRM Development

Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components, flows, and validation rules across Sales & Service Cloud. Architect and maintain integrations between Salesforce and the GTM tech stack—Outreach, Gong, MediaRadar—ensuring clean data flow. Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment. Govern data quality and integrity across the stack, establishing standards for hygiene, deduplication, and taxonomy. Evaluate, implement, and optimize new GTM technologies while serving as the internal subject matter expert on tool selection and vendor management. Proactively monitor platform health, triaging issues and managing bug fixes through their full lifecycle. Connect Salesforce data to downstream reporting tools like Snowflake and Omni with BI/Data teams.