Associate Director, CRM Development

Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components, flows, and validation rules across Sales & Service Cloud. Architect and maintain integrations between Salesforce and the broader GTM tech stack, ensuring clean data flow with tools like Outreach, Gong, and MediaRadar. Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment. Govern data quality and integrity across the stack, establish standards for hygiene and taxonomy, and proactively monitor platform health to triage and resolve issues. Evaluate and optimize new GTM technologies while serving as the internal subject matter expert on tool selection and vendor management.