Associate Director, Creative Strategy
$100,000–$100,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop creative concepts and strategic ideas for beauty and skincare campaigns that differentiate brands and resonate with target audiences. Determine optimal media mix and social platform allocation, then craft persuasive brand stories and key messaging to communicate value propositions. Utilize consumer insights and market data to inform creative decisions, while providing clear guidance to internal teams including Copywriters, Creator Management, and Strategy and Analytics. Create and deliver presentations outlining strategic rationale, ensuring seamless translation of creative vision into campaign execution. Stay current on industry trends and emerging technologies to refine strategies.
Required Qualifications
- At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing
- Bachelor's Degree or equivalent experience
- Extremely proficient in Google Slides and PowerPoint
- You must have strong writing skills...because you're going to write...a lot
Desired Qualifications
- You stay up-to-date on the latest trends and innovations in the social realm
- Comfortable navigating the nuances of developing creative ideation and strategy for beauty and skincare brands
- You're an insanely strong communicator with presentation skills that command attention
- You have an eye for design/aesthetics
- You have a bias for action and don't wait to improve our team's output
- You're comfortable creating organization and processes where none may already exist
- Startup experience is strongly preferred
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