Associate Director, Content Marketing
Remote · Ontario, Canada or British Columbia, Canada
Job Summary
Associate Director, Content Marketing to oversee B2C and B2B content programs, manage a Content Marketing Analyst, and coordinate with enterprise communications. Responsibilities include defining and executing a multi-channel content and distribution strategy (website, ecommerce, mobile app, blogs, social media, newsletters, emails, ads, videos, landing pages, webinars, e-guides), editorial oversight and quality control, data-driven growth recommendations, and development of social media strategies across platforms (Meta, LinkedIn, X). Must fit a Bachelor’s degree, 5+ years in content/digital marketing, and proven track record in content planning, execution, and measurement. Remote (Canada) with eligibility to relocate; candidate base in specified Canadian provinces. Suited for individuals with a nonprofit/immigration/education focus and a passion for inclusive customer experiences.
Required Qualifications
- Bachelor's degree in communications, Journalism, or related field
- 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field
- Proven experience in developing and executing successful content marketing strategies, including content creation, distribution, and performance analysis
- Experience disseminating email campaigns to multiple target audiences, ensuring successful distribution, and providing campaign reports to senior leadership
- Familiarity with customer journey mapping, persona development, and customer segmentation
- Experience with content analytics tools and the ability to track key metrics (engagement, conversion, customer satisfaction)
- Exceptional written and verbal communication skills
- Attention to detail in content creation, brand voice and compliance guidelines
- Experience in developing and executing content plans that support lead generation and business growth
- Experience leading freelance writers and consultants; hiring contractors and managing invoices
- Familiarity with WordPress, Marketo, Google Analytics, social media management platforms, Jira and Confluence
- Experience with web UX, accessibility, SEO, and Google Analytics
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