Associate Director - Commercial Campaign and Monetization
On-siteBangkok, Bangkok, Thailand
Job Summary
Lead the Commercial Growth Lab to oversee Commercial Planning & Execution and Monetization functions. Develop commercial growth strategies aligned with business objectives and drive customer acquisition, retention, frequency, and basket growth through data-driven campaigns. Establish integrated commercial plans across Promotion, Communication, Events, Media, CRM, and Social Media, while leading digital media, owned media, KOL, affiliate, and social activation strategies to maximize ROI. Identify new monetization opportunities including data, media, IP, and partnerships, and define commercial KPIs to monitor performance and optimize investments. Build scalable frameworks and coach cross-functional teams to foster a high-performance organization.
Required Qualifications
- Bachelor's degree in Business, Marketing, Data Science, or a related field
- Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity
- Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization
- Exceptional leadership, team management, and communication skills
- Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics
Desired Qualifications
- Master's degree
- Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI)
- Familiarity with digital marketing, advertising, and data privacy regulations
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